Saturday, January 19, 2008

Advertising Your Home Based Business

Having a home based business has many ups and downs to it. The last thing you want to worryabout while trying to figure everything else out is whether or not your home based businessis getting enough advertising to make a profit. You want to have many streams of traffic coming your way. Diversification will create real and long lasting quality lead flow and stability. When it comes to advertising your home based business there are several different ways youcan do this and some may even work better than others but you want to be sure to reach asmany audiences as you can in order to provide yourself the best outcome. In this articleI will provide a few different ways you can advertise your business and hopefully one,if not more, will work for you. Advertising your home based business in the newspaper can yield a great return as we have all seen how powerful the newspapers are. They cover all the news, the good, bad and the ugly as well as show job listings, and even advertise businesses. This can be quite costly, depending on how big you want the ad to be and how long you want it to run, it is still one of today’s best methods in getting the word out there about you, your business and what you can do for the public.

Television Advertisement

This is yet another very expensive yet effective, way to get the word out. Most people in America own a television, or at the very least can find a way to view one. You know as well as I do that when you are right in the middle of the best part of your favorite show, there comes a commercial break. Commercials are where people who run businesses or offer some sort of service tell about their product(s) and try to get you to buy from them or use their services instead of someone else’s. Why not put your service out there for the public to see and decide if it is something they want or need. You might be surprised how many actually watch the commercials.

Internet Advertisement

This seems to be one of the best and most inexpensive way to get the word out about your home business and the product or service you offer. There are quite a few different options that are available on the internet. Some of them cost money and some of them are free. First I'll go over the paid options. Pay per click advertising is probably one of the most effective ways to advertise on the internet but it does cost and you need to research well before you start doing it because you don't want to go over your advertising budget. There are many PPC ad services on the internet and your best bet is to do a google search on PPC adservices to see what's available.Another way to get your home business in front of people is to enroll in a traffic exchange program. I personally use Traffic Swarm. It's free and you can read more about how it works here: http://www.trafficswarm.com/go.cgi?751129or search the internet for other traffic exchange programs available. There are many available.Another free source of advertising your home business is Article Marketing. You can submitarticles to different e-zines to promote or help other people that are looking for information on what you're writing about. You get free exposure if the publisher archives their e-zine or if you’re article is placed on their home page. You can also start your own blog and post your articles on your blog as well. The best part about advertising your home business on the internet is that you can set up your company’s own website and put whatever it is that you think will help your company. Be sure when doing this though that you keep the information on your company’s website up to date with current information. Internet advertising builds contacts that are already looking for what you have to offer. For more information on making money through internet marketing click on my website at http://www.turn-keyprofitzone.com/dotcomology.pdf